Assurance Financial’s Director of Marketing, Lindsi Flynn, shared her insights in National Mortgage News regarding the potential TikTok ban.
“The ones that do [use social media], that’s their main referral source,” Flynn said, highlighting TikTok’s ability to amplify brand awareness. She continued, “I believe TikTok is a special place because the algorithm puts you in front of a network of people you may have never met before.”
Flynn emphasized the importance of an omnichannel approach, advising loan officers to leverage all platforms to maintain their reach.
Read the full article on National Mortgage News here.