HousingWire recognized Katherine Campbell, Assurance Financial Chief Digital Officer, with their 2022 Marketing Leaders award.
HousingWire’s Marketing Leaders award celebrates the most creative and influential marketing minds of the housing economy. These leaders have a track record of transforming brands, leading teams, and driving business results within their industries. Through marketing strategies, campaigns, and purpose-driven programs, HW Marketing Leaders are strengthening their brands and building their organizations’ reputations each and every day.
Katherine Campbell is a veteran in the financial services industry and currently serves as the chief digital officer for Assurance Financial. With more than 20 years of digital experience, she is an analytics-driven executive with expertise in web conversion, UI, and technical integrations.
Campbell quickly made an impact when she joined the organization in 2018 and has climbed the ranks to be an influential voice within the company — and the mortgage industry at large. Campbell has hand-selected top-tier technology, adopting and integrating over 20 new solutions since joining Assurance Financial. Campbell understands the industry like no other and has the digital expertise to know what technology the Assurance Financial team needs to stand out as a lender and deliver a superior customer experience. Campbell oversaw the implementation of an improved online application process for borrowers, positioning Assurance Financial as a trusted lender and technology leader.
Check out Katherine Campbell’s feature here.