Meet Ava: How Assurance Financial is Using AI to Enhance the Mortgage Experience

Meet Ava: How Assurance Financial is Using AI to Enhance the Mortgage Experience

January 7, 2026

Our clients may have received a call from Ava from Assurance Financial and wondered, who is this and why is she reaching out to me? Well, Ava is the newly introduced automated intelligence assistant designed to support, not replace, our Loan Originators (LOs) by ensuring clients are aware of when rates drop and help is available. The implementation of Ava creates a more streamlined experience for clients, reducing delays while preserving the boutique, relationship-driven service Assurance Financial is known for.

The conversation around AI in mortgage lending often comes with skepticism, which is why we’ve been intentional about how Ava fits into our client experience. We partnered with Total Expert, a platform purpose-built for mortgage lenders, to ensure Ava integrates seamlessly into our existing workflows while meeting the highest standards for compliance and client communication. As rates change, we want our clients to be aware and get those new rates locked in. Ava reaches out to the client on behalf of our LOs to set up a meeting and begin streamlining the application process. Clients still receive that meaningful touchpoint of being able to speak to their LO. Not only does this process occur seamlessly, but it allows our clients who are going through the mortgage loan steps to benefit from increased time savings. LOs can focus on complex needs and personal guidance for each individual client, while allowing Ava to handle the minutiae of scheduling and setting up calls. It has truly become a game-changer for Originators.

It’s important to note that our compliance department worked hand in hand with Total Expert to ensure that we are compliant with U.S. Telephone Consumer Protection Act (TCPA) regulations. Because TCPA requirements vary by state, our compliance team worked closely with Total Expert to ensure every interaction meets regulatory standards, protecting both our clients and our team.

At Assurance Financial we look forward to continuing to see measurable results for our clients through the use of Ava. Her assistance allows our Branch Managers and LOs to continue to deliver the boutique feel Assurance is known for nationwide. The safe, efficient, and responsible usage of an AI assistant, like Ava, will ultimately lead to an even better experience for our clients.

About Assurance Financial

Founded in 2001, Assurance Financial is a full-service residential mortgage lender headquartered in Baton Rouge, Louisiana. With licensed loan officers across the country, Assurance offers a wide range of loan products to meet the needs of today’s homeowners. The company is guided by a commitment to exceptional service, innovative solutions, and a culture of giving back to the communities it serves.