About Us

Solid History with an
Innovative Future

Why Are We Such a Great Company?

Founded in 2001, Assurance Financial Group was created to service the loan industry a little differently. We support our branches and loan officers with a full-service in-house team which offers them the flexibility they need to best serve their territories and customers. Servicing the loan from beginning to end saves the borrower time, and you can trust that when we say we can fund a loan, we do it. We do it with care because we are The People People!

That’s because Assurance Financial is an independent, full-service residential mortgage banker. Assurance is Fannie Mae/Freddie Mac seller/servicer approved as well as Ginnie Mae issuer approved. We are continuing to grow by adding state licenses throughout the country. We offer a full menu of attractive residential loan products, close loans in our name and retain agency servicing on a growing number of clients.

Our Mission & Vision

We do more than help to buy a home; we serve to create a community.

Across industry channels, cultures, and life stages, we couple technology focused solutions with superior customer service to provide a seamless and enjoyable home buying experience that exceeds expectations.

Our Core Values

We Care. Period. About our local communities, our customers, and our employees.

We are committed to excellence. We strive to exceed our customers’ expectations.

We operate with integrity and honesty. We always want to do what is best for the customer.

We’re Different

Unlike large banks that make their customers talk with representatives in several different locations, Assurance Financial handles the entire mortgage process in-house. Also, our state-of-the-art technology allows us to take a full application online, making the process go as smoothly as possible.