Home Loans - Florence, Alabama

I’m purchasing a

First-time buyer? Downsizing? Dreamsizing? We'll help you get home.

I’m refinancing my

Is a better opportunity knocking? We're here to answer.

Real Reviews from Real Homeowners

Shannon Lee

Florence, AL

"Helped us the entire way!"

Loan Officer

Ashley Bogus
George Cole

Montgomery, AL

"She made everything happen for us. Went out of her way and never settled. Great experience!"

Loan Officer

Barbara Gaston
Devin Denton

Florence, AL

"Always a pleasure to work with Justin"

Loan Officer

Justin Dorroh

Muscle Shoals, AL

"Ashley made this the easiest process! We will always use her in the future!"

Loan Officer

Ashley Bogus
Kayla M

Muscle Shoals, AL

"Barbara is very thorough in her work and honest with us. She communicated with us and our realtor very well."

Loan Officer

Barbara Gaston

Tuscumbia, AL

"Very thorough and thoughtful. Never kept me out of the loop!"

Loan Officer

Justin Dorroh

Muscle Shoals, AL

"Ashley was wonderful to work with! Great communication and service! I would recommend Ashley to anyone looking for a lender!"

Loan Officer

Ashley Bogus

Cherokee, AL

"Always a pleasure working with Barbara. She makes all her clients feel at ease. Thank You for making our job as realtors a little easier!"

Loan Officer

Barbara Gaston

Florence, AL


Loan Officer

Justin Dorroh

Jasper, AL

"Easy to work with!"

Loan Officer

Ashley Bogus

Muscle Shoals, AL

"Barbara was readily available throughout the process for my clients and me. Quick to respond as well. Love working with her!"

Loan Officer

Barbara Gaston

Tuscumbia, AL

"closing the deal"

Loan Officer

Justin Dorroh

Apply With Our Local Home Loan Experts

Select a Loan Officer to Begin the Process

Ashley Bogus

NMLS #: 1686054

Barbara Gaston

NMLS #: 818724

Justin Dorroh

NMLS #: 1313401

Assurance Financial Florence

4050 Helton Drive
Suite 301
Florence, AL 35630

(256) 325-8944


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Get Started With Your Home Loan

Get pre-qualified for a mortgage

Getting pre-qualified doesn’t affect your credit score. Plus it shows the seller you’re a serious buyer.

Call (256)-325-8944

Get a free rate quote

Get a free personalized rate quotein minutes with the help of our mortgage experts.

Speak with an expert now

See how much house you can afford

Estimate your home buying budget before you fall in love.

Calculate your payment

Finding a home in Florence can be hard. We make finding the right loan type easy.

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Simple Application

Click a few buttons, and complete your application in as little as 15 minutes!

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Helpful Loan Officers

Incredibly friendly people who put the happy in home buying.

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On-Time Closings

We'll get you through your front door on schedule.

Refinancing? Let's talk about your options.


Make the most out of your equity for home improvements, tuition, or your latest dreams.

Interest Rate

Have you compared your current rate to ours lately? No harm in asking.

Loan Term

Lower payments or fewer years? Match your loan with your goals.

Build your dream home with experts guiding you through every step.

Custom Financing Options

We’ll find the best construction loan program to fit your needs.

Flexible Draw Schedules

We work with your contractor to ensure your project stays on track.

Competitive Rates

Set your build budget with a free personalized rate quote now.


Downloadable Guides

We’ve created these guides to be a valuable resource to walk you step-by-step through your next adventure.

Our easy online application walks you through every step.

Apply online anytime, anywhere (even from your phone!) Plus, our helpful Loan Officers are always a phone call away if you need help.

Start your application

Connect with a Florence loan officer

Get Your Free Rate Quote

Assurance Financial Florence

4050 Helton Drive, Suite 301

Florence, AL 35630


Mortgage Lenders in Florence, Alabama

Assurance Financial strives to help people like you find or refinance the home of their dreams. Whether you’re looking for a fixer-upper you can make your own or you want a move-in ready paradise, our Florence home loan officers will help you find it. We listen to your wants and needs and work within your budget to find achievable solutions that align with your goals.

What Assurance Financial Does

At Assurance Financial, we believe in being the people’s people, ensuring you have access to any loan type you qualify for. We regularly work with:

  • VA loans: Veterans and military members can benefit from loans with little or no down payments and 100% financing without monthly fees for mortgage insurance.
  • FHA loans: Lower your down payment when you qualify for a loan through the Federal Housing Administration (FHA).
  • First-time home loans: This loan is ideal for those new to the home-buying process, offering support for down payments, closing costs and mortgage insurance.
  • Conventional loans: Eliminate mortgage insurance requirements by agreeing to a 20% down payment with a conventional loan.
  • USDA RD loans: Lower- and middle-class applicants can qualify for a rural development (RD) loan through the United Starts Department of Agriculture (USDA), which comes with fixed-rate terms and minimal down payment requirements.
  • Jumbo loans: Jumbo loans allow homeowners to exceed the limits of conventional loans.
  • Construction loans: Build or expand your home with this special construction loan.
  • Modular home loans: Find the perfect cookie-cutter home with a modular home loan.
  • Non-qualified loans: Even people with low credit scores can achieve homeownership with a qualified mortgage (QM).

Living in Florence, AL

The people of Florence take pride in being an economic hub in the state, home to the University of Alabama and numerous festivals and major events throughout the year. You’ll find no shortage of entertainment throughout the city, yet most people live in the suburbs, enjoying a nice, quiet life just a short drive from the hustle and bustle.

Groups from young professionals to retired older adults have found their forever homes in Florence. Whoever you are, our mortgage loan officers are ready to help you find a place that works with your budget and gives you everything you want in a home.

Get a Home Loan With Ease

Buying a home can feel complicated, so our approval process is anything but. In four simple steps, you’ll be on your way to homeownership:

  1. Pre-qualify: Get a quote in 15 minutes or less with our basic application to see if we’re the right fit for you.
  2. Apply: Find your dream home and apply for funding, or submit your request to refinance your current Florence home.
  3. Application processing: Give us some time to appraise and underwrite your application so we can get on the same page.
  4. Home funding: Get approval, sign the papers and close on your home!

Partner With One of the Leading Mortgage Lenders in Florence

You deserve a personalized approach to home financing, and Assurance Financial is ready to oblige. Our team of Florence mortgage lenders is available around the clock to advise you on your options and deliver comprehensive solutions for your lending needs. We take your situation seriously because our goal is to help you achieve yours. Submit an application, and let us show you why we’re one of the most well-known mortgage lenders around.

Ready to Get Started?

You’ve come to the right place. We’re ready to give you a
first-class experience in applying for a home loan.