How Assurance Financial’s Focus on Appraisal Innovation Built a Winning Customer Experience

Creating a digital mortgage space isn’t something you need to be thinking about; it’s something you should already be putting into play. The pandemic exposed a lot of pain points of digitizing the mortgage process and some deficiencies with traditional appraisal operations. Now that consumers have had a taste, it has only accelerated demand for a modern experience.

What’s more, the digital transformation that borrowers demand brings cost savings and efficiency gains for lenders. In a recent webinar, Reggora CEO Brian Zitin spoke with Katherine Campbell, Assurance Financial’s Chief Digital Officer, and its Director of Operations, Scott Alexander, on why they prioritized the digital experience, their approach to implementation, and how they’ve achieved success. The trio discusses how the digitization of the space is happening at lightning speed and how the consumer market has gone from surprise and delight to absolute expectation.

Read more and watch the full interview here.

 

Written by Darius Thigpen, Reggora

Mortgage Banker Magazine recognized Katherine Campbell, Assurance Financial Chief Digital Officer, with their 2022 “Legends of Lending” award.

The publication asked readers and mortgage professionals to nominate mortgage leaders deserving of the “Legends of Lending” award. They set out to find the most talented, ambitious, and legendary individuals who achieve excellence and make a difference in the mortgage industry.

Check out Katherine Campbell’s feature below. Read the full May/June 2022 edition of Mortgage Banker Magazine here.

Legends of Lending 2022

We’re proud to announce that Assurance Financial has received Total Expert’s 2022 award for “The Technology Trailblazer”!

Each year, Total Expert recognizes its customers who are leveraging their technology to drive the future of customer experience in financial services with “The Expys”. This awards program celebrates high-achieving companies and individuals and applauds ingenuity, innovation, hard work, and customer-centric strategies.

“The Technology Trailblazer” award is described as an organization putting smart technology to work and blazing the trail for the industry. It’s given to a team of early adopters who know the power to transform lies with a strategic, modern technology stack and a willingness to drive meaningful change.

“Incredibly proud of the progressive work this team produces. We offer solutions that serve our customers and internal team that ease and delight this complex product.” – Katherine Campbell, Assurance Financial Chief Digital Officer