Month: December 2024

Assurance Financial’s Director of Marketing, Lindsi Flynn, shared her insights in National Mortgage News regarding the potential TikTok ban.

“The ones that do [use social media], that’s their main referral source,” Flynn said, highlighting TikTok’s ability to amplify brand awareness. She continued, “I believe TikTok is a special place because the algorithm puts you in front of a network of people you may have never met before.”

Flynn emphasized the importance of an omnichannel approach, advising loan officers to leverage all platforms to maintain their reach.

Read the full article on National Mortgage News here.

Merrell Johnson, a trusted Assurance Financial Loan Officer in Columbia, SC, recently appeared on Soda City Live to offer essential advice for first-time homebuyers in 2025. In his segment, Merrell shared five practical tips to help buyers confidently navigate the homebuying process:

1. Check Your Credit – Understand your score and its impact on loan options.
2. Be Realistic About Your Budget – Know what you can comfortably afford.
3. Research Market Trends – Stay informed about local housing conditions.
4. Understand Loan Options – Explore what works best for your situation.
5. Consider First-Time Buyer Programs – Take advantage of available resources.

Watch the full segment here to learn how Merrell and the Assurance Financial team can guide you to homeownership in 2025!