Category: Press
Assurance Financial’s Director of Marketing, Lindsi Flynn, shared her insights in National Mortgage News regarding the potential TikTok ban.
“The ones that do [use social media], that’s their main referral source,” Flynn said, highlighting TikTok’s ability to amplify brand awareness. She continued, “I believe TikTok is a special place because the algorithm puts you in front of a network of people you may have never met before.”
Flynn emphasized the importance of an omnichannel approach, advising loan officers to leverage all platforms to maintain their reach.
Read the full article on National Mortgage News here.
Merrell Johnson, a trusted Assurance Financial Loan Officer in Columbia, SC, recently appeared on Soda City Live to offer essential advice for first-time homebuyers in 2025. In his segment, Merrell shared five practical tips to help buyers confidently navigate the homebuying process:
- Check Your Credit – Understand your score and its impact on loan options.
- Be Realistic About Your Budget – Know what you can comfortably afford.
- Research Market Trends – Stay informed about local housing conditions.
- Understand Loan Options – Explore what works best for your situation.
- Consider First-Time Buyer Programs – Take advantage of available resources.
Watch the full segment here to learn how Merrell and the Assurance Financial team can guide you to homeownership in 2025!
For Assurance Financial, a Baton Rouge-based mortgage lender, success comes from strategic technology use. Marketing Director Lindsi Flynn shared how the company leverages Total Expert’s CRM and marketing automation to enhance customer engagement.
“Total Expert has become essential for us,” Flynn explained. “It allows our loan officers to centralize client data, personalize outreach, and follow up at just the right moments.”
With seamless integrations and localized strategies, Assurance Financial has seen impressive KPI improvements—from higher web traffic to increased lead conversion. The platform’s flexibility empowers their team to maintain the company’s personal touch while scaling nationwide.
Read the full article here.
Assurance Financial Expands with New Branches
in Texas, Florida, and Alabama
November 19, 2024
Baton Rouge, LA – November 19, 2024 – Assurance Financial is excited to announce the opening of three new branches in Texas, Florida, and Alabama, expanding their trusted mortgage solutions and personal service to reach more families and communities. Assurance Financial combines the personalized touch of a boutique mortgage institution with the resources and energy of a larger company. This streamlined structure offers loan officers direct access to leadership, allowing for seamless approvals and tailored solutions that meet clients’ unique needs. Assurance’s agility enables its team to serve clients efficiently, build strong relationships, and deliver a high level of personalized service. At Assurance Financial, loan officers are more than just employees—they’re valued partners with the opportunity to make a real impact. With this growth, Assurance Financial strengthens its commitment to delivering a smooth mortgage experience to even more homeowners and buyers. To lead these new branches, Assurance Financial has appointed talented mortgage professionals known for their dedication, expertise, and personalized approach to helping clients achieve their homeownership dreams:
- Mike Turk, a Regional Manager in Texas, is passionate about helping clients make informed, stress-free decisions in the home-buying process. With over 30 years of experience in mortgage lending, Mike brings deep market knowledge and dedication to guiding clients through a seamless journey from application to close.
- Bart Swan, an experienced VA Loan Officer, will bring Assurance Financial’s renowned service to the new Florida branch in Niceville, FL. With a background in serving veterans and military families, Bart offers a unique perspective on client needs. Known for his exceptional care and guidance, Bart is committed to making the homebuying process smooth and rewarding for each client.
- Lori Harris will establish a new Alabama branch in Montgomery, AL, bringing extensive experience and enthusiasm to the Assurance Financial family. Known for her commitment to building meaningful client relationships and providing tailored solutions, Lori’s knowledge and dedication are an asset to the Alabama community.
“At Assurance Financial, we believe that buying a home should be a rewarding and enjoyable experience, not just a transaction,” said Kenny Hodges, CEO of Assurance Financial. “With our expansion into Texas, Florida, and Alabama, and the incredible expertise that Mike, Bart, and Lori bring, we’re thrilled to help more families find the right mortgage solutions with a personal touch. This growth represents our dedication to making homeownership accessible and seamless for even more people, and we’re excited to support these communities with the care they deserve.”
About Assurance Financial
Assurance Financial is a trusted mortgage lender offering a full range of loan products, including conventional, FHA, VA, USDA, and construction loans. Known for exceptional service, competitive rates, and the latest mortgage technology, Assurance Financial’s mission is to make buying or refinancing a home as easy and rewarding as possible, from coast to coast.
Download the press release here. For media inquiries, please contact Marketing at marketing@assurancemortgage.com
Kenny Hodges, CEO of Assurance Financial, was recently featured in a National Mortgage News article, “’Be nimble’: Mortgage lenders, experts mull the Trump effect”, which explored how Donald Trump’s potential return to the White House could affect the mortgage industry.
Hodges noted the volatility ahead, suggesting that fluctuations in interest rates could represent “short-term pain for long-term gain” as the industry adapts to changes in economic policy. “That’s just going to be the price that we’re going to have to pay right now, and hopefully down the road, it puts more money in people’s pockets,” Hodges said.
As the mortgage industry anticipates regulatory shifts and market uncertainties, Assurance Financial is prepared to navigate these changes with agility, focusing on delivering value and opportunities for its clients and partners amidst evolving conditions.
Read the full article on National Mortgage News to learn more about industry perspectives on potential impacts of the 2024 election results.
Assurance Financial Names Jim Clapp
as Chief Lending Officer
October 3, 2024
Baton Rouge, LA – October 3, 2024 – Assurance Financial, a leading mortgage lending company, is pleased to announce the appointment of Jim Clapp to the newly created role of Chief Lending Officer (CLO). With over 25 years of experience in the financial services and mortgage industries, Jim will lead Assurance Financial’s lending strategy, focusing on innovation, efficiency, and continued growth in mortgage services across the nation. In his new position, Jim will oversee the company’s strategic lending initiatives, and business development processes, ensuring that Assurance Financial continues to deliver personalized, streamlined lending solutions to its clients. His leadership will enhance the company’s competitive edge as it adapts to a dynamic mortgage market and implements innovative lending practices.
“We are excited to welcome Jim to our leadership team. His wealth of experience and strategic vision make him an invaluable addition,” said Kenny Hodges, CEO of Assurance Financial. “We are confident that under his leadership we will continue to expand our market presence and deliver exceptional value to our clients and partners.”
Prior to joining Assurance Financial, Jim held executive roles at several prominent mortgage and financial organizations, where he was responsible for strategic growth, risk management, and driving operational efficiency. His expertise in lending and leadership aligns perfectly with Assurance Financial’s mission to provide a superior mortgage experience that is client-focused and rooted in trust.
Jim Clapp’s appointment marks a significant step in Assurance Financial’s commitment to leadership excellence and future-focused lending strategies. The newly established Chief Lending Officer role reflects the company’s dedication to enhancing its service offerings and cementing its position as a leader in the mortgage industry.
For more information about Assurance Financial, please visit www.assurancemortgage.com.
About Assurance Financial
Assurance Financial is a full-service mortgage lender offering a variety of loan solutions for homeowners and homebuyers. With a mission to provide a simple and stress-free mortgage experience, Assurance Financial prides itself on providing customized loan options, superior customer service, and cutting-edge technology to meet the unique needs of each client. The company serves clients across the United States, offering a full range of mortgage products, including conventional loans, FHA loans, VA loans, and more.
Download the press release here. For media inquiries, please contact Lindsi Flynn, Director of Marketing at lflynn@assurancemortgage.com